Safety In Numbers

What is GGOB?

Great Game of Business is a book that promotes transparent management and collaborative problem-solving through “open book” sharing of financial information. It inspires business owners to treat employees like owners in order to increase profitability.

Prior to Great Game of Business

For three years, Venturity tried to incentivize the team by sharing limited information with the team about our own financial performance.
We offered bonuses to each team if they hit a certain gross margin target. The end result of three years of effort: nothing.
Gross margin and profitability were right where we started. In fact, we were worse off than before.

Now Venturity’s Gross Margins are Soaring

Within the first year using GGOB tactics, their Gross Margin increased 6% and still continues to increase each year. As they grow in gross margin, Venturity has 45 statewide members, a 25 member support team in India and 130 clients that generate $5 million in revenue a year.

In January 2019, Venturity plans to implement ESOP (employee stock ownership plan) to grow on the GGOB concept of business leadership.

More News from Venturity

Deanna Walker Featured On D CEO 2025 Dallas 500

Venturity is pleased to announce the inclusion of Venturity CEO Deanna Walker in the D CEO 2025 Dallas 500. The signature publication, in its tenth edition, features profiles of the most influential North Texas executives and leaders across 50 industries. Readers can look forward to learning everything from insightful business advice to personal anecdotes from...

Podcast: A Conversation With Chris McKee

Tune into the recently released Henry Harrison Podcast featuring Venturity founder and Board Chair Chris McKee. The conversation dives into Chris’ transition experience from CEO to Board Chair, his strategies for successful business management and his future aspirations. Many thanks to Henry Harrison for the feature and great conversation! Listen or watch the recording here....

Balancing the Board: Deanna Walker of Venturity On How To Get More Women on Your Board and Executive Leadership Team

Venturity CEO Deanna Walker recently sat down with Cynthia Corsetti of Authority Magazine and shared: Many thanks to Cynthia and Authority Magazine for the feature and excellent conversation! Click here to read the entire interview....

Podcast: Transitioning Your Business to ESOP with Chris McKee

Tune into the Schulz Wealth P&L: Priorities & Lifestyle Podcast Episode 60, featuring Venturity founder and Board Chair Chris McKee. Chris returned to the show to discuss Venturity’s journey with implementing an ESOP (employee stock ownership program) and the long-term value of offering employees an avenue for building wealth. Listen via: Spotify, Apple Podcasts, Audible...

Venturity Welcomes Management Team Additions

Venturity welcomes three key members to the Management Team; Abby Fuqua, Adam Geiser and Rane Lallier. Deanna Walker, CEO and Tracey Huff, COO will round out the group of five. Collectively, the team brings more than 55 years of Venturity experience to the table, so rest assured our continued commitment to providing Great Accounting and...

Venturity Appoints Deanna Walker As CEO

We are pleased to announce effective December 1, Deanna Corbo Walker, a 20-year veteran of our firm, will assume the role of Venturity’s CEO. Deanna’s contributions as Chief Revenue Officer have been instrumental in our company’s growth and reputation as an industry pioneer. Chris McKee, founder and outgoing CEO, will serve as chairman and remain actively involved...

A Small Giants Company’s Story of Revamping Their Client Experience Practices

Special thanks to Annie Gough at Small Giants Community for authoring this post. When faced with an uncomfortable rate of client attrition that was impacting revenue and growth, the leadership team at Venturity knew they needed to make some changes. And being a Small Giants company, they didn’t simply try to slap bandages on the...

Venturity Wins Dallas Business Journal’s 2022 Best Places to Work Award

Venturity is excited to share that we have been selected as an Honoree for the Dallas Business Journal 2022 Best Places to Work award. Coming in at #21 in the Small Category, we are proud to be ranked among the best of the best in DFW. For 20 years, this program has recognized the top...

CFO Advisory Contributes Growth

Our CFO Advisory Team will go beyond your accounting department to deliver value-driven leadership that spans the operations and financing side of your business. Click here to learn more about how our Fractional CFO’s and COO’s can guide your business to long-term success....

Venturity Visits Offshore Partner Pierian Services

Last month, Venturity’s Chris McKee and Deanna Walker had the opportunity to visit our offshore partner Pierian Services and the key team members we work alongside every day. Since 2006, Pierian has been an integral extension of our existing domestic team. Initially, the Pierian team handled AP services for Venturity clients but has since developed...

Holly Mason of MasonBaronet on maintaining the brand through an ownership change and why she wears heels, even for a Zoom call

Venturity Welcomes Jens Mielke to Growing Fractional CFO Practice

We are pleased to introduce Jens Mielke as the latest addition to our growing team of Fractional CFO’s. Jens is a long-standing and valued member of the community with over 25 years of accounting experience and a successful career as a CFO, audit partner and consultant. Jens excels at analyzing how finance and accounting functions...

Venturity Named GGOB 2021 All-Star Champion

Last week, the Venturity team was honored to receive The Great Game of Business 2021 All-Star Champion Award. We are proud to be among the five All-Star Champions selected from the All-Star Team of twenty-three. The All-Star Champion Award is a subset of the All-Star Awards that recognizes companies that have been playing GGOB at...

Why We Became Certified Employee-Owned

In 2020, we implemented our Venturity Employee Stock Ownership Plan (ESOP) and sold our first 20% of Venturity to the ESOP, becoming 20% employee-owned. It was a historic moment for our company and our team, but it was really just the beginning. ...

New Round of Relief

The SBA recently announced the PPP Second Draw Loan and made some additional clarifications that will come in handy to small business owners. This new relief package has three big bonuses- you may have heard about the second round of PPP Loans, but the other two might be news to you!...

Podcast: Mind Your Business

This Business Radio will give insight into what open-book management is, pros & cons, concerns about open-book management and how it should be implemented....

Business All-Stars Make Accounting Sexy

Looking for a great listen that gives you insight into Venturity’s journey and the Great Game of Business? Listen on as Chris McKee and Deanna Walker share their insight and learnings....

Venturity Wins Forbes 2019 Award!

Venturity has been named to the Forbes Small Giants 2019 list and is among 25 of the nation’s best privately-held small businesses....

The Foreign Idea That Transformed Venturity

Curious or have hesitations about establishing a foreign business partnership? Read on to learn about Venturity’s journey and success with Pierian....

Podcast: Growing with a Purpose

Paul Spiegelman’s Growing with a Purpose podcast featuring Chris McKee dives into career shifts, entrepreneurial advice and much more....